Despite the gloom surrounding the world economy, now is a great time for you – as a business owner – to invest in a WordPress blog.

As the economic downturn continues to hit businesses through out the world companies are looking for ways to stream line their expenditure and save money. Often this means that both advertising and marketing budgets are cut. But you still want trade to come your way so you still have to promote your products or services.

This is where a WordPress blog provides a perfect solution to your business’ marketing dilema – you can promote your products and services in a very cost effective way.

Here’s how:

A Blog Lets You Been Seen by a Potential Very Large Audience

Let’s imaging your store has a sale on.

If you place a “50% Off!” sign in your shop window it might be seen by a few hundred people that walk past your store each day.

Place an advert in your town’s local paper and it might be seen by a few thousand people in your town.

But write about your sale on your business’ blog and, depending on the popularity of your product or services, it could potentially be seen by 100′s of thousand internet users the world over! 

Now, those 100′s of thousand visitors to your blog aren’t guaranteed to come calling simply by having a blog – if you want to get even a decent chunk of them you have to work pretty hard, sorry. But by putting yourself out there on the internet you’re giving yourself access to that potential audience.

A Blog is a Cost Effective Marketing Solution

Compared to the cost of employing a marketing or advertising agency, of buying advertising space and running a marketing campaign, having a WordPress Specialist integrate a blog into your existing Web site is a very cost effective way to market your buseinss’ products or services.

Once you have made the initial investment having your blog installed and integrated into your Web site further costs are minimal.

You will have to spend some time promoting your blog on the internet and writing posts for your blog but that’s no bad thing because:

WordPress Blogs Are Easy to Use

WordPress is just so easy to use.

Once your new blog has been installed and set up adding posts to your blog is truly as easy as typing an email. Except, again depending on how hard you work to promote it, an e-mail that could be seen by 100′s of thousands of people.

Contact 7879 Designs Today

If you’d like to integrating a WordPress blog into your existing Web site then send me an e-mail and I’ll happily discuss how to make the most out of your investment in a WordPress blog.

A question that’s be on my mind recently is why is the content of some excellently designed offline magazines (you know the one’s you actually have to hold in your hands) so very boring in their online versions?

It’s never designed, it’s typography is non-existent, it just sits in a narrow column, squeezed by screen clutter, broken up by the occasional image (that never fits the column). Online content is no longer king. It’s be dethroned by usability and findability, by adverts and chicklets.

So I’ve been looking at ways to present online content in a creative and interesting format.

Ways to break out of such a restrictive grid layout and into something that allows designers and publishers more freedom.

And most importantly, ways that put the content back at the heart of a WordPress site.

With this in mind, over the next few weeks I’ll be completing the development of a new “magazine” style WordPress Theme.

The Theme will have some support for multi-column layout (OK, Mozilla, IE6 and IE7 only) and have built in CSS hooks to enable users to quickly and easily change the way content is laid out on screen.

SiFR will be built in to produce more attractive screen typography whilst maintaining flexibility and accessibilty.

The Theme will also support custom style sheet uploads to individual Posts and Pages giving publishers even more control over how Posts and Pages are displayed on screen.

And the Theme will, in addition to a standard blog chronological publishing model, support an “Edition” model of publishing – enabling you to organize Posts into a single edition of your magazine, published when you choose to publish it.

Most importantly, this Theme will be released under the Creative Commons licence for free.

It’s something I’m passionate about and this Theme is something that I’m getting quite excited about so please check back in a few weeks when the Theme will be ready to downlaod.

I have just completed the redesign of the WordPress theme for the TVs Worst Adverts blog.

Please go and take a look.

In a few days time, I hope to make a version of the theme available for down load.

Welcome to the new look 7879 Designs Web site.

Yes, after just over 18 months the old design was looking a little tired so I’ve given it a little bit of refresh.

I’m focusing much more on WordPress blog integration into existing Web sites too now. As such 7879 Designs is now powered completely by WordPress CMS with a custom 7879 Designs theme and a few tweaks under the bonnet to boot.

I hope that you all like the new look and feel free to leave feedback in the comments if you have any.